Jessica
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Let’s be honest, finding the perfect cat food is a journey filled with trial, error, and a whole lot of wasted cans. I’m just a fellow pet owner sharing what I learned after my own cat, Jasper, turned his nose up at everything but the gravy. This is my experience, not medical advice. Your vet knows your cat best.
🎣 The Hook
If you share your life with a cat, you probably know this routine all too well. You crack open a can of what the store promises is premium wet food, pour it lovingly into their bowl, and watch with anticipation. What happens next? A few excited laps at the gravy, then… abandonment. The actual meat bits get left behind to dry out and turn into little hockey pucks. It’s incredibly frustrating, not to mention a huge waste of money. You feel like you’re literally pouring dollars down the drain.
I reached my breaking point with this “gravy licker” phenomenon a few months ago. My cat, Jasper, a dignified but fussy tuxedo, had mastered the art of consuming only the liquid portion of his meals. I’d find these sad, dehydrated meat morsels in his bowl hours later. I started looking for a solution—something that might bridge the gap between the hydration he clearly craved and the actual nutrition he needed to eat. That’s when I stumbled across the Weruva B.F.F. OMG (Oh My Gravy!) Rainbow A Gogo Variety Pack. The name itself was a promise: tons of gravy. But as someone who’s been burned by clever marketing before, I was skeptical. Was this just fancy, expensive broth? Or was there real, substantial food in there that my cat would actually consume? I decided to put it to the test with my two feline judges: Jasper, the discerning critic, and his sister Luna, who will eat pretty much anything that doesn’t eat her first.
🧐 Quick Snapshot
- Best For: The classic “Gravy Licker.” You know the type—the cat who treats chunky pâtés or stews with utter disdain, only interested in the soupy part.
- Best For: Cats who could use a hydration boost. Maybe they don’t drink much from their water bowl, or you’re just generally worried about their fluid intake. This food is basically a drinkable meal.
- Budget Pick: Let’s not kid ourselves. This is not it. This is firmly in the premium category. Ounce for ounce, it costs noticeably more than the standard brands you’d grab off the supermarket shelf. You’re paying for the specific texture and ingredient quality.
🛠️ Deep Dive Features
The “OMG” Texture (Liquid Gold)
Okay, let’s talk about the main event—the texture. This is where Weruva’s B.F.F. OMG line truly stands apart. It’s not like those “chunks in gravy” foods where the gravy is thick, often gluey, and clearly held together by starches or gums. When I opened my first pouch—the “Tickles” flavor with tuna and salmon—I was shocked. It didn’t *plop* out. It *poured*. It was like a savory, meaty soup with delicate shreds of fish floating in it. The consistency is incredibly fluid. For my older guy, who sometimes seems to find chewing a chore, this was an absolute win. He didn’t have to work at all to get the moisture; it was just there, surrounding every biteable piece. It’s less like cat food and more like a hearty, protein-packed bisque.
Human-Grade Facilities
One thing that always gives me a bit of pause is wondering about where and how pet food is made. Weruva makes a point about manufacturing in human-food-grade facilities. Now, I didn’t go so far as to taste it myself (though I’ll admit, the tuna-based ones smell surprisingly like a nice tuna salad you might get at a deli). But the visual difference is stark. When you pour this food into a bowl, you can actually identify what you’re looking at. You see distinct, delicate shreds of muscle meat. There are no uniform, mystery-meat cubes that have the texture of rubber erasers. It genuinely looks like food you might prepare for yourself, just blended into a cat-friendly format. That visual transparency, for me, builds a level of trust. It feels less like feeding my cats a “product” and more like giving them a “meal.”
The “Rainbow” Variety
The variety pack promises a “Rainbow A Gogo” of flavors, which sounds exciting—six different ones in a twelve-pack box. But here’s the catch I discovered only after a closer look at the fine print: every single recipe is built on a foundation of tuna. Whether the pouch says “Beef & Salmon” or “Lamb & Tuna,” the first ingredients are consistently tuna broth and tuna. The “variety” comes from the secondary protein that’s included *with* the tuna. This isn’t necessarily a bad thing if your cat is a confirmed fish fanatic. The different flavors might keep things interesting for them scent-wise. But it’s important to know this if you’re actively trying to rotate protein sources to manage potential allergies or sensitivities. This isn’t a true rotation from fish to poultry to red meat; it’s more of a “tuna with different friends” situation.
📊 Performance Breakdown
Palatability (The Taste Test)
My cat Luna is the adventurous eater, so her approval was a given. The real test was Jasper, Mr. Finicky. He has historically turned up his nose at anything beef-flavored. I opened the “Beef & Salmon” pouch with low expectations. To my amazement, he trotted right over and started eating without his usual skeptical sniffing ritual. I’m convinced the powerful, aromatic scent of the red meat tuna base completely overpowers and masks the secondary protein. For a cat owner struggling to expand their picky eater’s horizons beyond fish, this food could be a useful trick. It’s like a flavorful Trojan horse, getting them to accept tastes they might otherwise reject.
Digestion & Quality
The ingredient label reads pretty clean to my admittedly non-expert eyes: Grain-free, Gluten-free, and notably, Carrageenan-free. I’ve read enough from other pet owners to know that carrageenan, a common thickener, can be controversial and potentially irritating to some sensitive stomachs, so its absence here felt like a good sign. The proof, as they say, is in the litter box. Over the couple of weeks I tested this food, I kept a watchful eye on their output (not the most glamorous part of pet ownership, but a crucial indicator). I was relieved to see no signs of digestive rebellion—no vomiting, no unexpected hurry to the box, and their stools remained firm and normal. This is in stark contrast to times I’ve tried cheaper, filler-heavy foods which often lead to a day or two of messy cleanup.
Usability (The Pouch Problem)
While the cats loved the food, I found the packaging itself to be a bit of a headache. The 3-ounce pouches are tall and slender. Getting every last bit of that premium food out is nearly impossible. There’s always a good tablespoon or so that gets stuck in the seams and corners. I found myself using a small rubber spatula to scrape it out, or adding a splash of water to the empty pouch, shaking it, and pouring out a “gravy tea” to mix in. When you’re paying a higher price per meal, wasting even a small amount because it’s trapped in the packaging feels like you’re literally throwing money in the trash. It’s a frustrating design flaw for an otherwise great product.
🚫 Limitations: What They Don’t Tell You
1. It is ALL Fish: This is the biggest thing I feel isn’t immediately obvious. The flavor names are a bit misleading. “Beef” or “Lamb” suggests those are the main proteins. After my initial confusion, I took the time to read every single ingredient list on the back of the pouches. The first solid ingredient, without exception, is Tuna. This is a critical point if your veterinarian has recommended limiting or eliminating fish from your cat’s diet, which can happen with issues like urinary tract problems or specific allergies. This entire product line is off the table in that case.
2. Low Calorie Count: All that glorious, hydrating gravy comes with a trade-off: density. Because the food is so soup-like, it’s not as calorie-dense as a firm pâté. This means that to meet your cat’s daily caloric needs, you might need to feed more volume (i.e., more pouches) than you would with a drier food. This, of course, directly multiplies the already premium cost. It’s something to factor into your budget, especially if you have a large or very active cat.
3. The “Spray” Zone: Consider this a public service announcement. These pouches are packed with liquid, and they can build up a little pressure. The first time I ripped one open, I did it pointed toward the bowl… and my sweatpants. A fine mist of fishy gravy decorated my leg. I now open every pouch over the sink, pointing the tear away from me and any clean surfaces. It’s a minor but messy quirk you’ll want to be prepared for.
🆚 Comparison Table
| Feature | Weruva B.F.F. OMG (Main Product) | Tiki Cat Aloha Friends (Competitor A) | Friskies Gravy Sensations (Competitor B) |
|---|---|---|---|
| Price Per Ounce | Premium Price ($$$) | Also Premium ($$$) | Very Affordable ($) |
| Texture | Very soupy with fine shreds of meat | Brothy with distinct chunks and sometimes pumpkin | Firm chunks suspended in a thick, gelatinous gravy |
| Primary Protein | Red Meat Tuna in all varieties | Usually Tuna or other seafood | Meat by-products and wheat gluten as binders |
| Thickener | Uses potato starch; no carrageenan listed | Relies mostly on natural broth; minimal additives | Typically uses modified corn starch and other gums |
| Packaging | Stand-up plastic pouches | Recyclable metal cans | Plastic pouches or cans |
❓ User FAQ
Is this food appropriate for kittens?
The packaging says it’s for adult maintenance. Kittens are growing like little weeds and have different nutritional needs—they usually require more fat and specific vitamins and minerals in precise ratios. While the quality of the protein here is excellent, I’d personally stick with a formula specifically labeled for kittens or “all life stages” for any cat under a year old, just to be on the safe side.
Does this food contain bones?
Weruva advertises their B.F.F. line as “boneless.” However, because they’re using real, shredded fish meat that’s minimally processed, there’s always a slim chance a tiny, soft bone fragment could slip through. It’s a natural byproduct of using whole-ish ingredients. In all the pouches I went through, I never saw anything that looked like a bone, but it’s something to be aware of if your cat is extra sensitive.
Why is the food sometimes red and sometimes pale?
I noticed this variation too! It’s because they use “Red Meat Tuna,” which refers to the darker, blood-rich muscle along the fish’s spine. It’s richer in flavor and has a deeper color than the pristine white tuna you’d find in a can for human consumption. The color can vary from pouch to pouch based on the specific batch of tuna. It’s normal and doesn’t indicate a problem with the food.
Can I recycle the pouches?
This is a downside, in my opinion. These pouches are typically made from mixed materials (plastic and foil layers fused together) to keep the food fresh. Most standard municipal recycling programs where I live won’t accept them because they can’t easily separate the materials. They usually end up in the regular trash, which doesn’t feel great from an environmental standpoint, especially compared to aluminum cans which are widely recyclable.
Is it low phosphorus?
I’m not a vet or nutritionist, so I can’t give a definitive answer. From reading the labels and comparing to other foods, it seems to be in the moderate range. Being fish-based, it’s naturally going to have some phosphorus, but since it’s boneless, it avoids the high phosphorus from bone meal. It is absolutely NOT a substitute for a prescription kidney diet if your cat has been diagnosed with kidney disease. That’s a conversation strictly for you and your veterinarian.
🏁 Verdict: Buy or Pass?
After feeding the Weruva B.F.F. OMG Rainbow A Gogo Variety Pack for a few weeks and observing my two feline bosses, here’s where I’ve landed in my own thinking.
Buy it if: Your cat is a certified gravy connoisseur who leaves solid food behind. The hydration this food provides is its superpower. If you’re constantly worried your cat isn’t drinking enough, this can be a genuine solution. The ingredient quality is also a significant step up from most economy brands, which provides some peace of mind about what they’re eating.
Pass if: Your budget is tight, or you’re actively trying to avoid fish. The cost adds up quickly, especially if you have a big eater. And the fact that every flavor is tuna-based means it’s not suitable for cats on fish-free diets, despite what the “beef” and “lamb” labels might suggest. The annoying pouch design, leading to wasted food, also stings when you’re paying a premium.
For me, it’s become a special occasion food or a “mix-in.” I’ll use half a pouch to pour over some drier food to entice Jasper on days he’s being extra picky, or as a full meal when I want to give them a hydration boost. It solved the “gravy licker” problem beautifully, but the cost and the all-fish formula mean it hasn’t completely replaced their regular rotation.
Disclaimer: I am a passionate pet owner, not a veterinarian. The information in this article is based on research and personal experience. Always consult your vet before changing your pet’s diet or medication.
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